About Us

Founded in Melbourne, Australia and loved across the globe, we’re known for our effortlessly wearable and timeless collections that celebrate modern femininity.

While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.

Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.

SOME THINGS WE LIVE BY

From pretty, pastel pinks, to brilliant blues and bright, budding florals; we’re all about a life in colour

We’re all about the details. The ones you notice and more importantly, the ones you feel. Think romantic lace, delicate embroidery and soft, flattering fabrics